Atvelin

Science

SCIENCE: Why Hard Water is Your "Phantom Tax"

  1. THE PROBLEM: The Hidden Cost of Chlorine

Your water is meant to be clean, but in the process of reaching your home, it is treated with Chlorine and carries Rust and Sediment.

  • The Strip-Out Effect: This treated water strips the natural oils from your skin and hair, forcing you to buy more expensive moisturisers, conditioners, and shampoo, creating your Phantom Tax.
  • The Product Killer: The harsh chemistry prevents expensive, specialized shampoos from lathering correctly, meaning you are literally washing money down the drain.
  1. OUR SOLUTION: KDF-55 Defence Technology

While cheap filters use ineffective mineral beads that do nothing, the PureStream filer uses KDF - 55, a scientifically prove medium that costs more but is necessary to neutralize harmful elements

  • How it Works: The KDF-55 media uses a process called Redox (oxidation-reduction) to convert free chlorine into harmless, stable chloride.
  • The Result: Your hair and skin are protected, allowing your expensive products to finally work as intended. It is the only way to genuinely stop the Phantom Tax.
  1. THE PURESTREAM PLEDGE: Purifier, Not Softener

STOP! Read this before you test your water.

If you use a basis TDS Meter ( Total dissolved Solids) on the water from the PureStream filter, it will likely read the same as before. This is normal and it means the filter is working correctly.

  • We are a PURIFIER: We remove the bad stuff (Chlorine, Rust, Sediment, Odor).
  • We are NOT a Softener: We intentionally leave in the good stuff (Calcium and Magnesium minerals). These minerals are safe for your health and hair.
  • The Takeaway: Your water will still read 'hard' on the meter, but it will be healthy. Don't trust the meter; trust your hair.